Sell the Sizzle, Not the Sausage

Posted by Miriam / on 09/17/2010 / 0 Comments

Intro

A great co-conspirator passed on Futerra Sustainability Communications' "Sell the Sizzle" to me earlier this week and I think it's well worth passing on to others.

'Sell the Sizzle' argues that we need salesmen and a smarter approach to communications in the climate change/sustainable behaviour change realm. Highlighting that 'hell doesn't sell' and that we need to 'sell the sizzle, not the sausage' along with defining key characteristics and drivers for the main groups of climate change awareness/dedication we all belong to, this is a short quirky document worth checking out. Plus the images are cool : )

Visit http://www.futerra.co.uk/ for more information and http://www.futerra.co.uk/revolution/leading_thinking for more of publications.

 Sellthesizzle.pdf

 

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